We can’t stress enough that our readers should be wary of top 10 car audio lists. A conversation concerning an article titled “The 12 Best Tweeters (Reviews & Ultimate Buying Guide 2018)” occurred not long ago. We chose to read the article to discover what criteria they used to choose the products and how they tested them because we were inquisitive. There were no standards, no testing, and no basic performance review, much to our dismay. So, what exactly was going on here? Continue reading to learn why Top 10 lists should be avoided.
In our decades in this field, we’ve read hundreds, if not thousands, of product reviews. A member of our team used to work for one of the top mobile electronics magazines, reviewing car audio equipment. He’s still curled up in the fetal position, rocking back and forth, murmuring something about pink noise, microphones, and distortion after we showed him the article above.
The purpose of a formal product review is to explain a product’s qualities and benefits. A review of a tweeter would include a full description of the product design, an explanation of the materials used to construct the device, lab-based output measurements, and a listening test. Of course, an explanation of the design’s primary strengths and limitations would allow readers to judge for themselves, based on their application and budget, whether that product was appropriate for their needs.
The sole “review” in the article we were looking at was a reiteration of Amazon.com’s product features. Even when they did decide to get creative and give some feedback on the “quality” of the design, their comments clashed with the product rankings. “The materials used in construction are not very fantastic,” said the number two product, and “With the silk dome and metal construction of the speaker, it is not the most advanced product on the market,” said the number three. Yes, there is a grammatical error in the text.
Isn’t this the Top 12 Twitter users? Why would you choose to rate products two and three when there are better options? Like we said, Be Wary of Top 10 Car Audio Lists.
Clickbait is defined as content or a title that entices users to click on a link to a specific website or video. “How to acquire free beer” or “You won’t believe how wonderful these speakers sound” are two examples.
Of course, everybody who publishes articles wants people to read them, and it’s sometimes OK to use a little imagination or zeal to draw attention to their work.
All you receive from the Top 12 Tweeter post, as well as all the other items on that website, is a list. Yes, they spent time assembling the list, writing rather worthless text, and stealing photographs from manufacturer websites (which you can’t just grab and do whatever you want with). The use of “Top 5,” “Top 10,” “The Best,” or any other type of clickbait title is intended just to entice you to read the post, even if the text contains no quantification of the product’s performance or value.
Why did they go to all the bother of creating the website and the article now that you know what should be in a product review, or in this example, a product comparison when it plainly hasn’t been provided? Making money is the answer. Each product, you see, has a link that says “check the latest price on Amazon.” When you hover your cursor over the link, you’ll see that the website name appears as a tag.
An associate link is what it’s called. If you click on the link and buy the product, Amazon pays the website that provided the link a commission. The kickback might range from 1 percent to 10% of the selling price, depending on the category. It’s well worth the effort in terms of the website producing money.
A credible specialized mobile electronics retailer’s purpose in assisting you in selecting the best available goods for your car audio system is to quantify your goals, understand your application, and then offer a solution that will meet those needs. Articles on the internet that claim to provide this information are doomed from the start because they fail to meet the two most critical requirements: qualification and application.
Assume you’re seeking a tweeter that will fit into the factory-installed spot in the Honda Civic’s doors. It’s impossible to place a huge bullet tweeter in this space. In contrast, a respected vendor might not recommend a small silk-dome solution if you have a wall of subwoofers in the back of your SUV and want a dozen tweeters to mount around them. The “best” tweeter is one that meets your application, sounds well, and fits within your budget.
Rather than wasting time on clickbait articles with no substance, visit your local expert mobile electronics merchant and ask for assistance the next time you want to replace the sound system in your vehicle. They will most likely have things on a show for you to try out, as well as a demo vehicle. Most importantly, they are there to ensure that you receive the correct solution and that it is installed and configured to deliver the best possible performance.